Companion · Cohort Launch Checklist & Observation Tracker

4 Cohorts × 7 Users → Public Launch

Your 28 family & friends, broken into 4 weekly cohorts of 7 — launched Jul 2, 9, 16, 23 — observed and iterated on each week — building to public launch Jul 31. Log signups, activation, friction, and retros here. All data saves in your browser.

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Cohort 1

Jul 2 · Thu

Target: 7   Signed up:

Cohort 2

Jul 9 · Thu

Target: 7   Signed up:

Cohort 3

Jul 16 · Thu

Target: 7   Signed up:

Cohort 4

Jul 23 · Thu

Target: 7   Signed up:

28 total F&F → public launch Jul 31. The numbers above auto-save. Fill them in each launch day.

Per-cohort launch checklist + observation

Each cohort: launch 7 users Thursday, observe all week, run the retro Wednesday, fix #1 thing, then launch the next cohort. The retro questions are identical across cohorts so you can compare.

C1

Cohort 1 — Jul 2 (Thu) · 7 family & friends

Observe Jul 2–8 · Retro Jul 8 (Wed) → fix before Cohort 2 (Jul 9)
▶
Launch-day checklist (do every cohort)
  • Send personal invites to the 7 (founding-member offer + "I'll watch closely, complain freely")
  • Personally onboard each — welcome DM + 10-min call offer
  • Log every signup, bank-connection, and first complaint as it happens
  • Be available all day for questions
User observation log (7 rows)
#Name (anon ok)F&F or stranger?Signup dateBank connected?Activated?StatusTop blocker
🟣 Cohort 1 Retro (Jul 8)
C2

Cohort 2 — Jul 9 (Thu) · 7 (F&F + first strangers)

Observe Jul 9–15 · Retro Jul 15 (Wed) → fix before Cohort 3 (Jul 16)
▶
Launch-day checklist + cohort-specific
  • Apply Cohort 1's #1 fix BEFORE launching
  • Send invites (mix of remaining F&F + watering-hole strangers recruited Days 9–10)
  • Onboard each personally — strangers need more handholding than F&F
  • Confirm founding offer + "watch closely" expectation with strangers
User observation log (7 rows)
#NameF&F or stranger?Signup dateBank connected?Activated?StatusTop blocker
🟣 Cohort 2 Retro (Jul 15)
C3

Cohort 3 — Jul 16 (Thu) · 7 (mostly strangers now)

Observe Jul 16–22 · Retro Jul 22 (Wed) → fix before Cohort 4 (Jul 23)
▶
Launch-day checklist + cohort-specific
  • Apply Cohort 2's #1 fix BEFORE launching
  • By now F&F mostly allocated — this cohort leans on watering-hole strangers (the real cold-user test)
  • Onboard each personally — cold users have no goodwill buffer
  • Watch for first organic word-of-mouth (any user inviting someone unprompted?)
User observation log (7 rows)
#NameF&F or stranger?Signup dateBank connected?Activated?StatusTop blocker
🟣 Cohort 3 Retro (Jul 22)
C4

Cohort 4 — Jul 23 (Thu) · final 7 pre-public (dress rehearsal)

Observe Jul 23–28 · Retro Jul 28 (Tue) → the public-launch GO/NO-GO
▶
Launch-day checklist + cohort-specific
  • Apply ALL accumulated fixes from Cohorts 1–3 BEFORE launching
  • This is the proof your funnel is public-ready — watch activation + friction closely
  • Collect 2–3 testimonials from this cohort for launch-day social proof
  • Final F&F + recruited strangers
User observation log (7 rows)
#NameF&F or stranger?Signup dateBank connected?Activated?StatusTop blocker
🟣 Cohort 4 Retro (Jul 28) — the final pre-public read

🚀 Public Launch — Jul 31 (Fri)

Public launch day · hour-by-hour

You've warmed 28 users across 4 cohorts + a build-in-public audience. Now open it to everyone.

  • 12:01 AM PT: Launch on Product Hunt. Send the waitlist email. Open the founding offer to the public.
  • Morning: Post on X/LinkedIn. Genuine share in 5 watering holes ("after 28 early users across 4 cohorts, launching today — here's why"). Ask your 28 cohort users to engage + share. Reply to every comment.
  • Afternoon: Personally onboard every signup — welcome DM + 10-min call offer to first 20. Watch for bugs (4 cohorts of fixes should make this smoother).
  • Evening: Thank warm list + cohort users. Post a launch-day recap with real numbers.
📊 Public launch results — log at end of day

Cross-cohort retro summary

The single most important view — your activation rate trend across cohorts. A rising line means your fixes are working. If it's flat or falling, the public launch should wait.

CohortDateSignups (target 7)Activation rateThe #1 fix that came out of itCarried into next cohort?
C1Jul 2— (first)
C2Jul 9
C3Jul 16
C4Jul 23
PublicJul 31
📋 This is the companion to the main 34-day curriculum. The cohort rhythm (Jul 2 / 9 / 16 / 23 / 31) is identical in both — use this page to log the operational details, the curriculum for the daily lessons.
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